Today’s entrepreneurs have a wealth of tools and strategies at their disposal. While content material marketing and social media garner most of the eye inside international advertising, it is easy to overlook tried and genuine strategies which can be as effective nowadays as they had been 20 years ago. Recent statistics help that one age-old sales tool remain especially highly powerful today and even beat some more modern advertising methods. What can it be? Well, you are about to find out.
What is one aspect each purchaser has in common? All of them love to shop cash. That is why the advertising approach of providing coupons continues to be as powerful today. Do you not believe this is true?
Here is what they found in how offering coupons affect customers.
All customers are:
- Much more likely to buy from a brand they would not usually, due to a discount.
- Prompted to buy a new product because of a coupon.
- More likely to replace brands because of the weekly specials provided.
In one study, a coupon was chosen 9 out of 10 times when given the option of a free booklet or coupon. Why would a coupon be more appealing than something free? The following may clear up that question for you.
Coupons have a mass attraction scale. While products that contain information are probably more appealing to people with a higher level of education, a coupon can attract all income brackets - from the very rich to the very poor.
A coupon is something that one could benefit from instantly. It is easy and does not require a lot of work. Most of the time it is just punching a code in at the end of a transaction. Customers love to save money, so why don’t you give them what they want?
Many marketing agencies offer free Ebooks. This is a great way to gain access to emails for potential clients. However, should want an immediate transaction rather than a site visit, offering a coupon on your site can help to make that final decision. When you offer a coupon, it differentiates you from other companies.
Want greater precious commercial statistics that lets you connect with your clients? Curious to learn the way IT can assist in gathering statistics? Pick up the phone and give us a call to find out!