Customer created content...
User-generated content (UGC) is any content, text, videos, images, reviews, etc., created by people, rather than brands. Brands will often share UGC on their own social media accounts, websites, and other marketing channels.
Imagine your favorite celebrity showcases a product unsponsored by a company just because they enjoy the product. In turn, the company can use that video, picture or text on their own social media. It is almost like using the retweet button on something that you enjoy or agree with. UGC is great because….
- It builds and strengthens communities.
- It is relatable and uplifting.
- It enables brands to meet customers where they are already hanging out.
- It helps brands generate tons more content against a backdrop of stay-at-home orders and restrictive measures.
During this time everyone is trying to adapt to the current situation we are all in. This is just another way companies and people use UGC as viable evidence that the content produced will provide a positive outcome for all parties involved. Authenticity is often key for anything to succeed. People are more willing to involve themselves in something that feels natural to them. Make your life simple and let Rowe Group help you to create amazing professional content. Click the link to get started
https://www.rowegroup.com/marketing-services/social-management-and-marketing/
