Managing a remote team...

This year has had an increase of people working from home which has translated into a boom of virtual events. Businesses have done this to adapt to the changes in the world. Many businesses have changed their yearly event, tradeshow, a party to a virtual event. However, since every business is doing this, there is a fight to stand out in the market. One answer could be online communities. With an online community, it is possible to engage with the audience before, during, and after the event. People seem to take more of an interest when they can be more involved. They like to be able to ask questions, participate, and offer their knowledge.

Some businesses may choose to stay remote; others may move to a hybrid office schedule and others will choose to go back to the regular business setting. Businesses have now realized just how capable their employees are by going remote. In turn, they have also realized the importance of engagement between their employees and customers. Marketers now more than ever are relying on deep data insights and machine learning to properly influence their customers. Businesses use data to fuel their communications and decisions. This will influence their marketers to create true personalization and lead to a sequence of events that creates a path to conversions. Once machine learning has evolved enough, it will be able to provide clear guidance for marketers. This will save them not only money but time as well.

Incorporating multiple channels with multiple campaigns will be more effective than only using one channel. These channels can include but are not limited to Facebook, Instagram, Twitter, and Tiktok. Revenue teams have realized the correlation between the brand's values and conversions. Companies now must decide on their brand values so that they can make marketing goals that are in line with what they believe and what to achieve. Every post made and every meeting will be seen and evaluated to see what they stand for. Customers now seem to only want to support companies that they feel they can trust and that also follow their values. When customers feel that there is a company that they can truly support, they are more inclined to come back and purchase items