Advance your business through Google...

Google Advancements, also called Google AdWords, is Google's public system in which businesses or individuals can offer payment in return for promotions to appear on Google's site. The great thing about this tool is that it allows you to work with the budget that you have, even if that budget changes month to month. Google ads let you make and share ads both on desktop and mobile servers. It is one of the top strategies businesses use to get their product or services known. If you do not believe me, here are some statistics:

“Google Ads have a click-through rate of nearly 8%. Display ads yield 180 million impressions each month.
For users who are ready to buy, paid ads on Google get 65% of the clicks.43% of customers to buy something they have seen on a YouTube ad.”

The main goal of Google ads is to drive good-fit customers to your site so that your revenue goes up. There are a few rules that you must know so that your ads are effective. Using the correct keywords is extremely important. If the keywords are not specific enough or do not fit correctly with your campaign, then you will be wasting money and get few clicks to your site. There are many ways you can set up your ad campaign. Here are a few of the most common payments that businesses use: “CPC, or cost-per-click, is the amount you pay for each click on your ad. CPM, or cost per mille, is the amount you pay for one thousand ad impressions, that is when your ad is shown to a thousand people. CPE, or cost per engagement, is the amount you pay when someone takes a predetermined action with your ad.” You get to be in control of how much you want to spend on each ad. However, the more you spend, the higher you will rank on Google's ad list. Your rank helps to determine how many customers will see your ad, but it is not guaranteed that they will purchase your product or service.

Now that you understand how you will pay, it is time to choose which type of ad or campaign you will choose. There are three types: search, display, and video. “Search ads are text ads that are displayed among search results on a Google results page. Display ads are typically image-based and are shown on web pages within the Google Display Network. Video ads are between six and 15 seconds and appear on YouTube.” It is up to you to find out which campaign will benefit you the most. If you do not know too much about ads and do not want to learn about them, Google does have an option where it will set everything up automatically for you. However, if you choose to do this, it is important to know that Google uses past data to determine and create the ads. This may end up in ads that do not fit your company perfectly. Each type has its pros and cons. It is best to first determine the goal of your campaign before choosing which one you want to pay for. Google will provide you with feedback on each of your campaigns. This will guide you in making your campaigns better. Use the strategies and information given to create successful Google ad campaigns that will give you the customers you want.