What is Content Marketing?...

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Content Marketing is “is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action.”

The five main types of content marketing are infographics, Webpages, podcasts, videos, and books. 

Infographics – Graphics that can contain statistics, charts, graphics, and various amounts of other information. They can also be used as identity icons to categorize different topics. 

Webpages – Putting content on your site that adds value or offers information that would attract a customer is content marketing. 

Podcast – A podcast is a way to market to your audience on an audio level, maybe for those that do not have the time to read. It is a portable way to get information to people on a broad spectrum. 

Videos – YouTube is a great way to put your video content out for free.

Books – Publishing a book might seem old school but it is a great way to get your name out there that could add to your own professional career.  

Content marketing depends on the cycle of the buying process which includes:

Awareness – Making the customer aware of your product or service that solves a problem or need that they have. 

Research - When a customer learns that there is a solution, they will research to learn more, considering the customer begins comparing products from various vendors to ensure that they are receiving a high-quality product at a reasonable price.

Buy- Finally, the customer makes his or her decision and completes the transaction.

People find value in the content they see online. That content generates interest in them so that they will contact your company about your services. Content marketing also assists in other ways such as additional content for social media marketing and it also adds to the SEO of wherever you might be posting the content. If you are not ready to do this yourself, then the best bet would be to hire a Marketing Agency to do the work for you. Rowe Group is a great agency that provides services like this.  

To make a piece of content marking great you must add value to it. You must think of your existing customers and what they need. Another important aspect is making sure that the content that you are making is mobile-friendly. Smartphones are the way most customers consume online content. A key factor in content marketing is knowing your audience. Find out their likes and dislikes along with what their needs are. There are multiple ways you can do this, by sending out emails, taking an online poll, or putting out a questionnaire. Another way you can find out their needs is by researching your clients and what they are putting out on their own social networks. Backup what you post online with credible sources and insights. Let the viewer learn more about what you can offer them. It is all about solving a problem or creation a solution for the customer.